U BY KOTEX x THE ICONIC
From Black Friday and Boxing Day to Vogue’s Fashion Night Out, sales events always attract significant volumes of conversation online and offline.
We tapped into this high traffic, high awareness of offers moment with U by Kotex’s new Nude in Black Liners by partnering with THE ICONIC.
We provided samples alongside purchases of black clothing and underwear.
Nude in Black Liners appeared as ‘You Might Also Like’ suggestions and in THE ICONIC’s targeted content. This resulted in a more effective, timely and unique layer of retail sampling.
Art Direction - Jet Dominic, Copywriting - Lucy Hay, Creative Direction - Jenny Mak.